Wednesday, May 30, 2012

Performance Blackberry manufacturer worse off




NEW YORK . Competition is fierce in the business smartphone make Research In Motion sagging performance . This quarter, the Blackberry manufacturer estimates will suffer a loss in the last eight years .

This poor performance is also forcing RIM to fire employees in significant numbers . " The competitive environment resulted in lower volume of our business and the increasingly dynamic price competition is reflected in the performance of a single quarter . As a result there may be a loss for this quarter , " said Chief Executive Thorsten Heins .

RIM has appointed JP Morgan and RBC Capital Markets to rethink their market strategy . Both the bank will evaluate the benefits of the Blackberry platform through partnerships , licensing opportunities and strategies for alternative models .

RIM last year 's performance has declined. In 2011 , RIM managed to score a net profit of U.S. $ 1.2 billion . This figure dropped from the previous year which amounted to U.S. $ 3.4 billion .

No comments:

Post a Comment