NEW YORK . Competition is fierce in the business smartphone make
Research In Motion sagging performance . This quarter, the Blackberry
manufacturer estimates will suffer a loss in the last eight years .
This poor performance is also forcing RIM to fire employees in significant numbers . " The competitive environment resulted in lower volume of our business and the increasingly dynamic price competition is reflected in the performance of a single quarter . As a result there may be a loss for this quarter , " said Chief Executive Thorsten Heins .
RIM has appointed JP Morgan and RBC Capital Markets to rethink their market strategy . Both the bank will evaluate the benefits of the Blackberry platform through partnerships , licensing opportunities and strategies for alternative models .
RIM last year 's performance has declined. In 2011 , RIM managed to score a net profit of U.S. $ 1.2 billion . This figure dropped from the previous year which amounted to U.S. $ 3.4 billion .
This poor performance is also forcing RIM to fire employees in significant numbers . " The competitive environment resulted in lower volume of our business and the increasingly dynamic price competition is reflected in the performance of a single quarter . As a result there may be a loss for this quarter , " said Chief Executive Thorsten Heins .
RIM has appointed JP Morgan and RBC Capital Markets to rethink their market strategy . Both the bank will evaluate the benefits of the Blackberry platform through partnerships , licensing opportunities and strategies for alternative models .
RIM last year 's performance has declined. In 2011 , RIM managed to score a net profit of U.S. $ 1.2 billion . This figure dropped from the previous year which amounted to U.S. $ 3.4 billion .
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